Company History



Our History

Our Label was established in a Boutique in Toorak Village in 1995

(a Melbourne Suburb synonymous with High End Fashion)

Here we specialised in Unique Signature & Limited Edition Custom Designs for 2 1/2 years.

However in 1998 we needed to move our Business forward into the 21st Century by reaching a wider International Audience. Especially considering today's era of Social Forums and Smart Phone Technology So we opened our Online E-tailing Store, but we still felt there was still something missing...?

 The Personal Touch!

We did not want to loose touch with our Customers as we understand that Women love to touch and feel Garments & Fabrics and our Designer missed working One to One with her Clients so we combined the Business into what Marketer's call an Omni Business.  

Today we not only have our Online Unique Designer Wear for Special Occasion

but we have now introduced 5 New Categories:

1) Design Your Own Fashion
Where you are the Designer! Select from a wide Range of Garments to be Manufactured in any Style, Fabric and Colour you Choose!
2) Virtual Mirror
A revolutionary pioneering high tech concept of viewing Fashion on You before you purchase any Fashion Garments Online!
3) Mobile Fashion Designer

If you do not have the time to visit us at our Showroom then book a Mobile Appointment and we will come to You!(Note: Their is a 50km Melbourne Radius)

3) Group Styling Sessions
Informal, fun workshops where You will learn the 'Tricks of the Trade' and solving Your Fashion dilemmas over a relaxing Coffee!
4) History of Fashion
Coming soon will be a touring Lecture on 500 Years of Fashion and Group Styling Sessions